OMNI TARGET

PRE-SEED DECK · 2026

Shopify Store Intelligence

Pre-spend intelligence for Shopify merchants.

Omni Target reads a Shopify store's orders, customer behavior, product economics, and inventory to identify the strongest product candidate for acquiring new customers. It turns that evidence into a launch-ready Meta brief in under 60 seconds.

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OMNI TARGET

The Problem

Your bestseller is not your gateway product.

A product that sells well to returning customers may not be the best entry point for a first-time buyer. Yet many merchants choose what to advertise from topline sales or instinct.

Organic Bestseller

What Founders Guess

Buyer ProfileWarm, returning customers

Acquisition SignalWeak or unproven

Business Evidence Sales volume alone

Strategic Role Retention & repeat sales

STRONG SELLER · UNPROVEN ACQUISITION ROLE

Gateway Product

What Omni Target Finds

Buyer ProfileBrand-new, first-time buyers

Acquisition Signal High first-time buyer share

Business Evidence Margin, sales & stock

Strategic Role Candidate for cold acquisition

ACQUISITION CANDIDATE · IDENTIFIED IN < 60s

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OMNI TARGET

The Solution

From store connect to complete brief in three steps.

No spreadsheets, no guesswork, no expensive agency retainers. The entire pipeline runs directly on live store history.

01

1-Click Store Connect

Direct Shopify connection. Securely reads products, customer cohorts, and order history in seconds.

02

Rank acquisition candidates

Omni Target compares first-time buyer share, sales consistency, margin, and stock to identify the strongest products to test.

03

Ready-to-Launch Ad Brief

Delivers 3 high-converting video angles, text hooks, and daily budget setups in under 60 seconds.

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OMNI TARGET

Product & Early Validation

A live product, validated on real brand operations.

Shopify App Store

Live and functional on the official App Store with instant one-click install.

95.4% Software Profit Margin

Pure software delivery—each brief costs ~$0.11 to generate with near-zero marginal cost.

2 Accelerators

Accepted into LaunchPadX (GrowthConnect) and Idea Hub 14 (LSETF / Lagos Innovates).

Pilot Benchmark: Emerging DTC Fashion Brand

The ProblemSparse order volume stalled ad algorithms; quoted $1,000+/mo by agencies

The Omni Target FixIdentified top SKU driving 94% first-time buyers; auto-built campaign setup & 3 hooks

The ResultReplaced $1,000/mo agency retainer with a ready-to-launch brief in <60 seconds.

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OMNI TARGET

Market Opportunity

A bottom-up path to $2.5M+ in beachhead ARR.

As Meta and TikTok automate ad targeting, product-level selection and creative hooks are the single remaining growth lever for 2.8M+ merchants.

TAM · GLOBAL DTC

$5.0B

8.4M+ DTC stores worldwide deploying paid acquisition (@ $600/yr software potential).

SAM · SHOPIFY ECOSYSTEM

$1.7B

2.8M active Shopify merchants globally with live product catalogs and customer cohort history.

SOM · BEACHHEAD VERTICAL

$2.5M

280K Fashion & Apparel stores on Shopify. 3-year capture of 1.5% (4,200 stores @ $600/yr blended ARPU).

        BOTTOM-UP UNIT MATH:
        280,000 Target Apparel Stores
        × 1.5% 3-Year Capture (4,200 Stores)
        × $50/mo ($600/yr) Blended ARPU
        = $2.52M Beachhead ARR
      

Sources: Store Leads, State of Shopify and Shopify Apparel Stores reports, September 2026. Market values assume a $50 blended monthly ARPU per merchant ($600/yr) and are illustrative scenarios, not forecasts.

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OMNI TARGET

Monetization & Roadmap

Live on usage packs. Transitioning to recurring SaaS.

Credit packs let merchants test and pay during collection launches today. Continuous monitoring, fatigue alerts, and outcome-linked learning turn that initial entry into sticky monthly retention.

Live MVP · Usage-Based Wedge

One-Time Credit Packs ($9–$59)

Entry Hook1 Free Brief on install (zero friction)

Pack Tiers$9 (3 briefs) · $25 (10 briefs) · $59 (30 briefs)

Buying MomentNew product drop or collection launch

Gross Margin95.4% (~$0.11 compute cost / brief)

LIVE REVENUE · FRICTIONLESS ACQUISITION WEDGE

Post-Funding Milestone · Autonomous Layer

Monthly Intelligence ($18–$99/mo)

MonitorContinuous scoring on new SKUs & catalog shifts

LearnCompare brief recommendations against real Meta ROAS

AlertProactive alerts when gateway products fatigue or stock out

ImproveOutcome data refines subsequent creative & budget briefs

RECURRING VALUE: BETTER PRODUCT DECISIONS OVER TIME

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OMNI TARGET

Your Competitive Edge

Campaign platforms automate execution. Omni Target decides what deserves the budget.

Ad platforms know how to distribute budget; attribution tools report what happened after spend. Omni Target fills the missing pre-spend gap: identifying the gateway product before ad dollars are committed.

Campaign Orchestration

SHOPIFY AUTOPILOT · META ADVANTAGE+

Automates ad delivery and budget bidding across channels, but blindly pushes whatever product the founder selects—frequently burning budget on retention-heavy bestsellers.

Post-Spend Attribution

TRIPLE WHALE ($129+/MO) · NORTHBEAM

Reports multi-touch attribution and blended ROAS after money is spent. Built for scaled enterprise brands measuring live traffic, offering zero pre-spend direction to growing merchants.

Omni Target (Pre-Spend Layer)

$9–$59 PACKS · $18–$99/MO PLANS

Ranks acquisition candidates before spend using first-time buyer share, margin, sales consistency, and stock levels—delivering a launch-ready brief in under 60 seconds.

The Compounding Moat: As campaign outcomes are tracked back into Omni Target, historical performance refines subsequent product rankings. Over time, stores build a proprietary pre-spend intelligence model that generic ad tools cannot replicate.

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OMNI TARGET

Go-To-Market

Capital-efficient growth. 1-to-many distribution loops.

Acquiring merchants through high-intent ecosystem search and partner multipliers rather than burning pre-seed capital on expensive top-of-funnel ads.

01

Shopify App Store (Organic PLG)

High-intent search & direct install. The "1 Free Brief" onboarding converts active store visitors into immediate product triage.

02

Agency Multiplier (1-to-Many)

Partnering with media buyers & boutique agencies. One operator introduces Omni Target across 3–20 client stores.

03

Technical Audits & Teardowns

Public audits analyzing live stores—showing founders where ad spend is burning on retention SKUs before they install.

Distribution ModelProduct-Led Growth (PLG)

Entry Wedge1 Free Brief (No CC Required)

Time To First Value< 60 Seconds

Initial Monetization$9–$59 Credit Packs

Gross Software Margin95.4%

Compute Cost / Brief~$0.11

Target CAC Payback< 2.0 Months

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OMNI TARGET

Team & Domain Authority

Operator domain conviction paired with 8+ years systems engineering.

Michael Okechukwu

60% equity · 4-yr vest / 1-yr cliff

Co-Founder & CEO · Commercial & Growth

$80K+ AD SPEND −40% BLENDED CAC 5+ YRS DTC OPERATOR

Hands-on DTC growth operator. Scaled paid media across fast-growth apparel storefronts. Developed the gateway product triage model after manually analyzing multi-brand Shopify transactions, then automated the workflow into Omni Target.

Moses Chukwunekwu

40% equity · 4-yr vest / 1-yr cliff

Co-Founder & CTO · Architecture & Data

8+ YRS SYSTEMS ENG < 3s CATALOG SYNC ~$0.11 / BRIEF

Full-stack systems architect with 8+ years building enterprise systems. Engineered Omni Target's low-latency GraphQL ingestion pipeline and multi-tenant inference engine, enabling real-time store analysis at a 95.4% software gross margin.

Incorporated in Nigeria (Ltd). Delaware C-Corp flip package pre-structured for institutional SAFE close.

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OMNI TARGET

The Ask

Raising $200,000 on a Post-Money SAFE.

Valuation Cap: $4.0M | Target Runway: 18 Months to reach Series Seed / Self-Sustaining ARR.

40%

Merchant Acquisition

App Store category rank optimization, agency co-selling loops, and high-intent founder audits.

25%

Campaign Outcome & Learning Pipeline

Connect brief recommendations to Meta conversion outcomes, automated fatigue tracking, and closed-loop rank refinement.

30%

Dual-Founder Runway

18 months of dedicated dual-founder execution across core engineering, merchant onboarding, and growth.

5%

Legal & Operations

Delaware C-Corp structuring, SAFE execution, and Shopify partner compliance.

18-Mo ARR Target
$300K–$360K
Active Paid Stores
600–700
Blended ARPU Basis
$42–$50 / mo
Blended Payback
< 2.0 Months

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OMNI TARGET

Let's Talk

Let's build the pre-spend intelligence layer for commerce.

        Michael Okechukwu — Co-Founder & CEO

        michael@omnitarget.co · omnitarget.co

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